Small Brands Grow with Social Media
Think your small brand and small budget can’t compete with the big boys? Think again. A recent AdWeek article tells the story of Bacon Salt, an idea hatched by, Dave & Justin, two Seattle friends and bacon aficionados. Even before they had a product to sell they were floating the idea on Myspace and other social sites by targeting other bacon lovers. Word spread and before they new it, Bacon Salt was a hit. Their efforts even landed them a review on Uncrate, on of the fine sites we work with here at FM
What Dave and Justin found is the key is the conversation and keeping active in your community. They also found that advertising on these sites also helped to amplifiy their message. The ads serve to reinfoce the discussion about Bacon Salt.
Read the whole artice: Small Brands Teach Big Lessons – Ad Week
Loading ...
your response What is it about bacon and social networking sites? I swear, bacon is discussed by at least one of my Twitter pals almost every day.
Bacon is nature’s perfect fruit. It really sort of a miraculous thing. And “Bacon Salt” is such a strange thing that it just made its own conversation. I felt compelled to post their “Baconaisse” just because it was so odd.
[...] jonas wrote an interesting post today onSmall Brands Grow with Social Media | Federated Media – Online …Here’s a quick excerptThink your small brand and small budget can’t compete with the big boys? Think again. A recent AdWeek article tells the story of Bacon Salt, an idea. [...]
[...] an herb, including salt. So thinking about a post I wrote about Bacon Salt’s use of social media and this post I read on their blog. Yes, the king of salt, Bacon Salt, is my “spice” of [...]